PRIMA Automotive

Service sets

A trip is a combination of sensations and small needs that must be managed: you need the right temperature and there are those who want to read with light music in the background, perhaps while charging their mobile phone.

Prima Industries helps automotive manufacturers to manage these needs, working side by side with the designers to create an object that meets all the functional
requirements of the vehicle, but which also embodies the manufacturer’s aesthetic feeling since, especially inside tourist vehicles, attention to detail must convey an idea of comfort and exclusivity.¬†Prima Industries produces various types of internal dashboards and multisets using LED technology abundantly, which allows “scenic effects” unimaginable until a few years ago and which opens up new possibilities to redefine the terms of comfort on board of a vehicle used for long-distance passenger transport.