This page gives to the users all the information required by law regarding the use of cookies by the website http://www.primaindustries.it. PRIMA Industries Srl, as Data controller, collects data on the use of internet through cookies. When a user visits our website, we send cookies to its device, which are stored by its browser.

Cookies are small text files sent to the user’s terminal equipment (usually to the user’s browser) by visited websites; they are stored in the user’s terminal equipment to be then re-transmitted to the websites on the user’s subsequent visits during its browsing of our website http://www.primaindustries.it, the user may receive cookies that are sent by other third parties. Our website only sends technical cookies and some third parties’ cookies, listed here below, where applicable.

Our website only sends technical cookies and some third parties’ cookies, listed here below, where applicable.

Technical Cookies

Technical cookies are normally installed directly by the owner or manager of the website, and are used to allow the implementation of some special features of the website.

They can be divided in three categories:

1. browsing or session cookies, which allow users to navigate and use a website (e.g. to purchase items online or authenticate themselves to access certain sections;
2. analytics cookies, which can be equated to technical cookies insofar as they are used directly by the website manager to collect aggregate information on the number of visitors and the pattern of visits to the website;
3. functional cookies, which allow users to navigate as a function of certain pre-determined criteria, such as language or products purchased, with the aim to improve the quality of the website’ service;

The user acknowledges that his prior consent is not required to install these cookies and that the subsequent collection of personal data is essential for the use of the website.

On our website we use the following technical cookies:

Third parties’ cookies

Third Parties’ cookies may be installed directly by us or indirectly by third parties with whom we have specific agreements or third parties that act as our subcontractors or intermediaries.

Please find here below the link to the privacy notice of Google, where you can find the information related to Google Analytics: https://policies.google.com/privacy?hl=it&gl=it

The data collected through the cookies will be used with IT technologies by the Data controller, by the employees in charge of the maintenance and management of the website, and in general by all employees (including where applicable, employees of third parties, such as ourselves and other subcontractors) who are involved in the website’s operations and management. All such third parties have been duly appointed as Data processor. The list of our Data processor is available, by request, by sending an email to info@primaindustries.it.

The website primaautomotive.it uses version 4 of Google Analytics (GA4), which unlike the previous version (Universal Analytics), does not record the IP addresses of users and uses servers located in Europe to process data, as stated in this official document https://support.google.com/analytics/answer/12017362?hl=it

On our site we use the following third-party cookies

User rights

The user has the right at any time to access data concerning him, request correction, integration, cancellation or limitations on treatment.