Talking to numerous PRIMA Industries customers, we realized that some of them only have a partial knowledge of our product range, perhaps because of the variety of applications and/or the sheer number of references. In order to resolve this issue, PRIMA Industries is implementing a communication campaign that embraces a renewal of the company LinkedIn page, a website update, a reformulated newsletter, and an advertising campaign on BUS-NEWS, one of the most authoritative periodicals in the sector.