PRIMA Automotive

Interior lights

During the journey, space and time chase each other and mingle, evoking memories. The seat defines the space reserved for us, but light is intimacy, it is the warmth of a good book, and it is our barrier to our surroundings. The right light delineates individual space, but it must be “unobtrusive,” not disturbing those who want to remain in their cone of privacy, dozing off while grinding out miles.

Prima Industries does not produce decorative or generic lights, but seeks to insert interior lights into the traveler’s space where comfort reigns supreme and with a few simple gestures one should be able to activate the services reserved for the passenger. We make our light solutions available to designers who are always active in creating an ever better travel experience for passengers.